Step into the Spotlight with the 'Golden' Kpop Demon Hunters Collection!

A Collaboration Rooted in Cinematic Success

Vans is rolling out a fresh collection inspired by the animated movie "Kpop Demon Hunters," with a central theme around the film's acclaimed song, "Golden." This marks a continued partnership between the two entities, building on the success of their previous release.

The "Golden" Footwear Lineup

The new footwear series showcases several of Vans' best-selling models, including the Classic Slip-On, Old Skool, Old Skool V, and Sk8-Hi. Each shoe in the collection will feature a unique golden color scheme, directly referencing the K-pop song that made history by winning an Oscar.

Expanding the Universe: A Second Wave of Merchandise

This "Golden" collection is part of a larger initiative to celebrate the film's one-year milestone. Following a successful initial merchandise launch last December, which included items featuring characters like HUNTR/X and the Saja Boys, this new release further expands the "Kpop Demon Hunters" universe.

Diverse Product Offerings for Global Fans

Beyond footwear, the anniversary celebrations include a wide array of new products from various brands. Lego has introduced sets based on characters Derpy and Sussie Bird, while Mattel is releasing fashion dolls. Hasbro is launching Furblets, and Jazwares offers Squishmallows and a Derpy Tiger plush, catering to a broad spectrum of fans.

Global Fan Engagement and Skincare Partnership

Bemyfriends, a global fandom engagement company, is organizing a second "Kpop Demon Hunters" merchandise pop-up event. This global tour will visit major cities like Seoul, Hong Kong, Tokyo, and Los Angeles throughout the year. Additionally, Korean skincare brand Annua is deepening its collaboration with a new "Gonna Be Glowin'" campaign and product line, integrating the film's theme into beauty and lifestyle.